TY - JOUR T1 - Practical Applications of Dimensions of Popularity JF - Practical Applications SP - 1 LP - 4 DO - 10.3905/pa.2015.2.4.102 VL - 2 IS - 4 AU - Roger G. Ibbotson AU - Thomas M. Idzorek A2 - Massar, Betsy Y1 - 2015/04/30 UR - https://pm-research.com/content/2/4/1.8.abstract N2 - Dimensions of Popularity Roger G. Ibbotson Thomas M. Idzorek Use the theory of popularity to uncover new indicators of value, advise the authors of this article from The Journal of Portfolio Management’s 40th Anniversary Issue .This report is based on an interview with co-authors Tom Idzorek —President of Morningstar Investment Management —and Roger Ibbotson —Chairman and CEO of Zebra Capital Management and Professor in the Practice Emeritus of Finance at Yale School of Management .The article, Dimensions of Popularity ( TheJournal of Portfolio Management 40th Anniversary Issue ), has itself become a popular topic in the mainstream media. For example, The Economist featured it in its Buttonwood column, Drop of the Pops: Beware of heavily traded stocks . ER -